Its army of reporters from across the state send in fresh reports, making the State pages a feast for its readers. State pages have been the fulcrum of its standing all these years. Notably, OP stories have created vibes in the portals of the Orissa High Court, State and National Human Rights Commissions. Many of the news items in Metro pages have created an impact prompting authorities to take follow-up actions. They are replete with special stories and research-based features and articles. Metro pages extensively cover the twin cities of Cuttack and Bhubaneswar, besides Puri and Khurda. OP’s Timeout page packed with crispy write-ups on education, culture, entertainment and astrology, has become a sure hit with students and young readers. Local stories and features highlighting the rich mosaic of the state’s history and heritage, its many-layered customs, exquisite art forms and culture, its elaborate cuisine, labyrinthine festivals have been the paper’s USP. OP’s simple and elegant style, its chic designing and an accent on aesthetics have helped it in good measure.Īpart from in-depth local news, its all round of coverage of National and International stories and weekly special pages on women, kids, youth, health and fitness, films, science and technology, business and sports have made it a complete paper. Its biggest strength all these years has been its fierce impartiality on selection and presentation of news. Its pro-people stance, be it for farmers, tribals or a man of the street, quickly endeared itself to readers. However, Orissa POST soon caught the readers attention and went on to become a sought-after daily what with its growing numbers and penetration.
Indian economy, as part of the global slump, was dragging. In fact, the economic recession was at its worst. OP hit the stands not in the best of times. The daily was designed to meet a long-felt need of English-knowing Odias who long pined for an English newspaper that will bring to them an unbiased 360-degree coverage of Odisha. Orissa POST, the state’s only home grown English daily was launched on April 1, 2011, on the 75th birth anniversary of the formation of Odisha as a separate state-an apt coincidence.
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